Your entire club in one app.

Training, organization and player development for ice hockey clubs — from ice schedule to performance diagnostics. Cloud-based, GDPR-compliant, in the browser and as a native iOS/Android app.

New in v20.37: Playbook — game plan as learning cards, knowledge tests for players
apex.holula.de · HOLULA v20.37
CMJ comparison · U17
43.2
cm avg · ▲ +1.8 vs. prev.
Huber, M.
51
Keller, J.
44
Mayer, T.
38
Gruber, L.
31
Training Plan · Today
Eistraining · 75 min
Einlaufen & Skating
12'
Technik 1v1
18'
Spielform 3v2
20'
Scrimmage 5v5
20'
NEXUS Speed Cardio
NEXUS Cardio · Yo-Yo IRT
1840
m Ø · VO₂ 51.8 ml/kg/min
Huber, M.2240m
Keller, J.2000m
Mayer, T.1680m
Gruber, L.1280m
Attendance · Season 25/26
87%
avg rate · 20 of 23 sessions
Huber, M. 96%
Keller, J. 91%
Mayer, T. 78%
Gruber, L. 57%
VBG test catalog integrated
GDPR · EU servers in Frankfurt
Web + native iOS & Android app
Real-time sync across all devices
PDF export & email delivery
Away from handwritten lists and Excel, towards data management that accompanies every player in their development.
Ralf Wolf · Head coach U17, MERC Mannheim
37
VBG tests supported
90+
Athletic metrics
4
NEXUS systems (Speed · Focus · Cardio · Search)
EU
GDPR · Frankfurt

HOLULA in 85 seconds

Spreadsheets, group-chat chaos, phone trees — there's a better way. In 85 seconds the video shows what HOLULA gets done for coaches, players and parents.

1:26 min German & English No tracking, served from holula.de Rink scenes AI-generated, app views real

What you get done with it

From scheduling and training to performance diagnostics (APEX) — HOLULA covers the club's entire day-to-day.

Schedule & attendance

Practices, games and ice slots in one calendar. Players confirm or decline in their own app, the coach ticks attendance with one tap. Settle match dates with opposing clubs via a link, no account needed.

Teach your game plan

Upload your playbook as PDF or PowerPoint, the app turns it into learning cards per chapter. Knowledge tests with deadline and reminder, players learn and test in their app, the coach sees per chapter what the team has not understood yet.

Organise match day

Cake, car pool, scorekeeping: parents and players sign up with one click. Drag-and-drop lineups, automatic game invitations, your own tournaments with schedule, standings and live screen.

Plan training

Generate a season plan in three steps, set phases and drills per session. Your own drill library with a rink drawing editor, PDF by email to the team.

Measure performance

37 VBG tests plus your own tests with unit, attempts and scoring, 90+ metrics with traffic-light colours, quick entry for test day, comparison as bars and radar. NEXUS cardio and cognition tests with live group capture.

Develop players

Skill rating in the six DEB categories, maturity age and bio-banding, PRO profiling. Every player has a profile with history, goals and data export.

Stay healthy

Daily wellness check-in and RPE in the player app, load trend for the coach. Track injuries with return-to-skate phases, warning in the lineup.

Club, roles & security

Today dashboard and announcements for everyone. Roles for coaches, admins, players and parents, federation solution for several clubs. In the browser and as an iOS/Android app, data on EU servers, backup with one click.

For Federations & Regional Leagues

Federation Solution — one platform for all clubs

Federation managers see players and performance data from all affiliated clubs at a glance — no separate logins or manual data merging.

Athlete overview

All players from all federation clubs at a glance — filterable by club and age group. Latest test values directly in the profile.

Federation sessions

Create courses and federation tournaments, selectively invite players from multiple clubs and manage attendance. Players see their invitations in their own dashboard.

Excel export

Export all players and test results from all federation clubs as .xlsx with one click — ideal for talent development, scouting and federation reporting.

Match schedule coordination

The federation creates match rounds centrally per club and sets date windows per matchday. A traffic-light dashboard shows live how far each club has scheduled — and clubs report blocked dates digitally instead of by form. Player and performance data remain invisible to the federation.

Interested in the federation solution?

The federation solution is available as an add-on to existing club subscriptions. We set everything up — you just get started.

Request demo
Feature depth

What's inside each module?

Quick entry for test day
Enter results for an entire class in a table — with season, time period and automatic traffic light system. Excel export included.
75+ metricsTraffic-light coloursExcel export
VBG test catalog — 37 tests
All tests from the VBG diagnostics document searchable by category: strength, endurance, speed, agility, stability, cognitive, monitoring. Direct link to the capture module.
Body compositionEnduranceStrengthCognitive
Athlete comparison (bar + radar)
Select any number of players and compare a metric in a bar chart or 8 metrics in a radar chart. Print-optimized export.
Bar chartRadar-ChartPrint
Plan tests in sessions
When creating a training session, assign tests from the catalog. Planned tests appear as chips with a direct capture button on the session card.
Test planningSession link
Custom tests — test configurator
Time, hold time, count, distance, weight or free value, 1–10 attempts, scored as best attempt, average or sum, optional split times. A custom test behaves like a catalog test: quick entry, rink-side stopwatch, history, comparison, radar and Excel.
6 measurement typesStopwatchClub-specific
NEXUS Speed — connect the numbers
Connect numbers 1→N in random order as fast as possible. Result: seconds per number, error count, history table. Number count: 25, 50 or 90.
Processing speedAutomatic evaluation
NEXUS Focus — symbol scan
Mark target symbols (▲) among similar distractors — concentration under time pressure. Metrics: focus score, pace, net pace, error rate. Configurable row duration.
ConcentrationAttention
NEXUS Search — number search test
5 modes: Missing number (60s countdown), Chaos 50, Cluster, Grid and Snake (stopwatch). Measures perceptual speed and spatial search strategy. 12 random visual styles per number.
Perception5 modesBenchmark times
NEXUS Cardio — Yo-Yo IRT Level 1
2×20m shuttle run with audio signal. VO₂max calculated automatically (formula per Souhail et al. 2010). Live group capture: tap-out, lap counter, HRmax input after stop.
VO₂maxLive group
NEXUS Cardio — 300m Shuttle
6 sprints of 25m, 2 rounds with 5 minutes rest. MAS (Maximum Aerobic Speed) automatically calculated. Off-ice and on-ice mode with separate reference values.
MASOff-ice & on-ice
Plan generator (3-step wizard)
Step 1: weeks, start date, season. Step 2: phases with name, week range, deload weeks. Step 3: training days Mon–Sun with template assignment. Live preview: 3 days × 8 weeks = 24 sessions.
Multi-phaseDeload weeksTemplates
Calendar view (monthly grid)
Sessions as color chips in a monthly grid: blue = summer, green = ice, yellow = tournament. Navigation ◀ ▶, + per day for new session. Parallel to list view.
Monthly gridSummer/ice/tournament
PDF export & email delivery
Export single or multiple selected sessions as PDF and send directly by email. PDF includes phases, keypoints and planned tests.
PDFEmail delivery
% 1RM training weights & correlation
Calculate recommended training weights from players' strength test values. Scatter plot: attendance rate vs. test result for correlation analysis.
Club/PROCorrelation
Your club's drill library
Collect drills with description, key points and sketch centrally in your club — private or shared with all coaches. Duplicate, bundle import/export, live sync between all coaches.
Club libraryPrivate / sharedLive-Sync
Tactics sketch editor for the rink
Draw drills directly on the rink: place players, pucks, goals and cones, skate/pass/shot lines in hockey notation, curves, zones, grouping and mirroring. Templates for full rink, half rink and neutral zone.
Hockey notation3 rink templatesUndo & guide lines
Drills in the training plan & player app
Add drills from the library to training phases with one click. The sketch appears on the session card, in the training plan PDF and in the player app — everyone knows what's coming before practice.
Phase integrationPDF exportPlayer app
AI description from the sketch
Draw the sketch, let the text write itself: the AI reads the drawing and suggests description, key points and title — refined by 2–4 short questions if you like. Nothing is applied without your approval.
NewAI assistantFull control
Portfolio PDF — player report
Complete individual player report as PDF: personal data, all test values, radar chart, NEXUS Speed/Focus/Search/Cardio results — exportable at the push of a button.
PDFfrom Club
Send training plan PDF by email
Export individual sessions or complete plans as PDF and send directly by email to players or parents — including phases, keypoints and planned tests.
PDFEmail deliveryBasic
Player invitations by email
Invite players by email — they receive a secure link and can activate their access directly. Invitation link can be resent at any time.
BasicSecure link
Club branding (logo & colors)
Upload your own club logo and colors — the app applies the design for all coaches and players in the club. Primary and accent color freely selectable with color picker.
BasicLogo + colours
Player dashboard (own login)
Players get their own access via email invitation. In the dashboard: latest test results, history chart, NEXUS results, attendance rate and profile photo.
Own loginRead-only
RSVP calendar + game invitations
Training calendar in list or monthly view with confirm/decline per click. Game invitations (when listed in lineup) appear separately — with confirm/decline button directly in the dashboard.
RSVPGame invitationsList + calendar
Player profile with radar chart
40+-metric radar in the player profile: explosive strength, strength, endurance, speed, agility, stability, cognitive — compared to club thresholds.
40+ metricsThreshold comparison
Wellness check-in & load
Daily check-in with 5 sliders (sleep, soreness, energy, stress, motivation) in 15 seconds. After training the app asks for RPE — producing the personal ACWR load trend with traffic-light display directly in the dashboard.
Included in BasicRPEACWR trend
My team — rank comparison
Players see their own rank in 6 categories (explosive strength, strength, speed, endurance, cardio, coordination) compared to teammates in the same age group — no names, only placement.
MotivatingPrivacy-compliant
On-ice skill rating — DEB categories
Rate skating, puck handling, passing, shooting, hockey IQ and battles on a 1–10 scale. Spider chart of the latest rating, full history and skill metrics in the radar — athletic and on-ice development in one picture.
Talent developmentSpider-ChartPro
Body composition — BIA integration
Capture fat-free mass (FFM), skeletal muscle mass (SMM), extracellular water and phase angle directly from the BIA device. FFMI and BMI are calculated automatically once height and weight are entered.
FFM · SMMFFMI autoBMI auto
Explosiveness — EUR & Power Index
Squat Jump and CMJ are combined: the elastic utilization ratio (EUR) and Power Index appear automatically during entry. Single-leg bounds (left/right) automatically compute avg bound and relative bound.
EUR autoPower Index autoØ Bound auto
Strength — Hip adductors & abductors
Capture hip adduction and abduction strength in Newton — key training-relevant strength metrics in ice hockey. Both values appear in the radar chart and athlete comparison.
Hip ADD · ABDRadar chart
Endurance — IFT heart rate & VO₂
IFT HRmax and HRR60 (heart rate recovery after 60s) as dedicated fields. VO₂ estimate is calculated automatically from the IFT final speed (Léger & Boucher 1980).
IFT HRmax · HRR60VO₂ autoExcel export
Correlation analysis & quadrant matrix
Scatter plot: attendance rate vs. test result with Pearson-r. Quadrant matrix divides players into 4 groups: diligent & strong (green), diligent & weaker (yellow), infrequent & strong (orange), infrequent & weaker (red).
Pearson-rQuadrant matrixPro
Pre-/post-season test comparison
Mark sessions as pre-test or post-test. Delta comparison of all test values between marked sessions — which players improved, which didn't?
Δ comparisonPro
Excel export cognitive tests
Additional sheet in the Excel export with all NEXUS Speed, NEXUS Focus and NEXUS Search results — listed by player and date, with automatic rating.
ExcelNEXUS Speed · Focus · SearchPro
Import from PDF and PowerPoint
Upload your existing playbook, the app splits it into pages with title, text and diagram and suggests chapters. Page types rule, principle, knowledge and play drive the matching questions. Template gallery and PowerPoint template to get started.
PDFPowerPointTemplates
Questions and knowledge tests
Questions per page: single or multiple correct answers, true/false, ordering. Suggestions rule-based or as an AI draft the coach approves. Release a test per class with deadline, attempts and push reminder before it expires.
4 question typesAI draftDeadline & push
Learning in the player app
Learn tab: learning cards per chapter with progress, one question per screen, instant right or wrong with explanation and link to the page. Result with weakest chapter, history of all tests. No ranking among players.
Learning cardsInstant feedbackHistory
Evaluation for the coach
Who took the test, with what result, how much was read. Chapter heatmap shows what the team has not understood, plus the weakest questions. The metric playbook knowledge appears in comparison and radar next to body and mind.
Chapter heatmapWeakest questionsMetric

Ready to go in 3 steps

No IT effort, no installation — runs right in the browser on desktop, tablet and smartphone.

1
Get access

Request a demo or start right away. We set up your club, create the first trainer accounts and you can start immediately — no setup effort.

2
Import players

Upload existing player lists as Excel (.xlsx) — profiles are created automatically. Existing test results from DEB protocols are imported directly.

3
Test, plan & invite

Run tests, build a training plan with the generator, track attendance. Invite players by email — they get their training calendar and can confirm or decline directly.

What coaches say

Build your own club setup

Small base price, modules as needed — billed per team, cancel monthly.

How many teams do you have?
4
Team tiering: teams 1–4 full price · teams 5–8 half price · from team 9 free
Base — always included3,90 €/Team
Player management + Excel import · schedule, attendance & RSVP · player app with news · orga (bring-along lists & duties) · wellness check-in with team traffic light · ice schedule · tournament schedules & standings · club design · backup
Add modules
Launch price
– €/month
monatlich kündbar · Endpreise, keine USt. gemäß § 19 UStG

    No credit card needed · all modules included in the trial

    Launch prices · final prices, no VAT charged under the German small-business rule (§ 19 UStG) · minimum invoice 9.90 €/month per club · free onboarding & data migration · data on EU servers (Frankfurt) · GDPR-compliant

    HOLULA in six sentences

    What
    HOLULA APEX is a club platform for ice hockey clubs: schedules with RSVP, ice times, tournaments, drill library, playbook and performance diagnostics based on the VBG test catalog, all in one app.
    For whom
    For coaches, club administrators, players, parents and regional federations in ice hockey, from a single team to the whole club.
    Modules
    Basics (schedules, attendance, ice times, player and parent app) plus the modules Diagnostics, Training Planning PRO, Drills, Playbook and Tournament PRO, bookable individually or as a complete package.
    Price
    From €3.90 per team per month, complete package €9.90 per team per month, minimum invoice €9.90 per club; 30-day free trial, no credit card needed. Final prices, no VAT (German small-business rule, § 19 UStG).
    Data
    All data is stored on EU servers in Frankfurt, GDPR-compliant; each club only sees its own data, and a complete export is available at any time.
    Provider
    HOLULA APEX is developed by Rene Holschuh in Ludwigshafen am Rhein, Germany, and runs in the browser and as iOS and Android apps.

    Frequently asked questions

    The VBG test catalog contains all 37 performance diagnostics tests from the VBG document 'Diagnostics and support in ice hockey'. Each test includes description, required equipment, metric keys and a direct link to the capture module. Tests can be planned in training sessions and appear as chips with a direct capture button on the session card.

    Yes — you can start right away, no credit card needed. Every new club gets a 30-day full trial including all modules. After that you decide which building blocks to keep.

    All data is stored exclusively on EU servers in Frankfurt, Germany. The database is protected by Row Level Security (RLS) — each club only sees its own data. GDPR-compliant.

    Yes — the Excel import reads DEB test protocols (.xlsx) automatically and creates player profiles including test results. For other formats we help during onboarding.

    Yes — HOLULA APEX is fully responsive (desktop, tablet, smartphone) and since v14.0 also available as a native iOS/Android app. Especially practical: live cardio capture directly in the rink or on ice.

    Before cancelling you can always export a complete backup (JSON) containing all player data, tests, training sessions and logos. Your data belongs to you.

    In the playbook, coaches create their game plan as learning cards, imported from PDF or PowerPoint, from templates or by hand, with steps and roles per play. From these, knowledge tests with a deadline are created that players take in the app. The evaluation shows per player and chapter what is understood and what is not yet.

    Yes. In addition to the 37 VBG tests you can create your own, for example 5-10-5 or pyramid runs, with attempts, split times, left/right comparison and a rink-side stopwatch. 16 templates help you get started. Custom tests appear in quick entry, player profile, comparison and the player app just like catalog tests.

    For ice hockey clubs of any size, from a single youth team to a whole club with several squads. Billing is per team; from the fifth team you pay half price, from the ninth nothing extra. Regional federations use the federation solution for camps and tests across clubs.

    Ready to bring your club into one app?

    Try the demo — no sign-up, no credit card, right in the browser.